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Hassan Fattah is the Director of Communications at Crescent Petroleum, where he oversees reputation-building and corporate engagement programmes. He has been at the centre of key public affairs, corporate communications, and senior advisory efforts across the region for over 22 years.
Prior to joining Crescent Petroleum, Hassan served as the Managing Director of public relations agency ASDA’A Burson-Marsteller. Before that, he was a partner with Brunswick Group, where he led global and institutional accounts across the GCC. As Director of Communications at GEMS Education in 2014, Hassan helped launch new branding and communications for the world’s largest private education company.
Hassan played an instrumental role in establishing The National, the regional English-language newspaper published in Abu Dhabi, later serving as its Editor-in-Chief from 2008 to 2013. Hassan covered the Middle East for some of the world’s most preeminent publications, serving as Middle East correspondent for The New York Times, writing for Time Magazine, and Prospect Magazine.
Hassan holds a BS in Mineral Engineering from the University of California at Berkeley and a Master’s Degree in Science from the Columbia University Graduate School of Journalism.
Florence Bulte has been working in the luxury business for 19 years in Australia, Singapore and in the Middle East. Before joining the Chalhoub Group, she was VP of business Development for the Wellness Group in Singapore, developing markets for beauty, organic and natural products in the Middle-East and India.
She joined the Group in 2004 to manage the UAE “Art de vivre” retail business. In 2007, she was appointed in Qatar to oversee the Beauty retail business and then the Beauty retail business in the UAE, at this position she was running the expansion of L’Occitane, Molton Brown and the Group Own Beauty concept Faces retail network. In 2012, she took the position of General Manager for the Group “Art de Vivre” retail business, managing the development of the boutiques network in UAE, KSA, Kuwait, Qatar, Bahrain and Egypt.
She is since 2015 the Head of Sustainable Engagement for the Group, defining and implementing the Group Sustainability Strategy and making sure it is embedded at all levels of the Group and in the 14 countries in which the Group operates;
She has graduated from EM Normandy Business School, Strathclyde University and INSEAD; She is a certified NLP practitioner and a Sustainability practitioner.
Greatly engaged in Humanitarian, she is a member of several associations and board member of “Tchendukua – Ici et Ailleurs” an NGO fighting to give back land to primitive civilization and protecting biodiversity in Columbia.
Edith began her dynamic career in 1967 in Lebanon working for MEA (Middle East Airline) as a flight attendant. After taking several years off to raise a young family, she worked as a sport teacher at the College Protestant in Beirut from 1978 to 1980.
In 1982, she took over the family business, a flower shop and green house based in Beirut which operated across Lebanon. In 1986, she hosted a French TV Game Show at the Lebanese Broad casting television (LBC).
In 1989, with her late husband Anthony and 4 partners, they created KACCH (Kuwait Association for the Care of Children in Hospital). The association is a voluntary non-governmental Organisation which aims to reduce the stresses of hospitalisation on children and their families by providing a supportive child-friendly environment, preparing children and their families for their medical procedures. To date Edith is a board member of KACCH and takes an active part in its development. After 16 years of hard work of all KACCH members, Bayt Abdullah Children Hospice (BACCH) was created. The hospice provides multi-professional palliative care and support children with life limiting or life-threatening illnesses. As of today, the association support 400 children on a yearly basis.
Edith is also an active participant of “Chalhoub Impact”, the Community giving division of the Chalhoub Group and supports numerous initiatives related to Education, Environment and support to cancer patients in the countries where the Group operates in the Middle-East.
Edith has 4 children and is based in Dubai from where she’s heavily involved in the organisations she’s part of.
Dr. Bou Orm’s research interests, as a Materials Chemist, focuses on the design, preparation and characterization of hybrid nanomaterials and catalysts for environmental applications especially for water treatment (PAH, other organic pollutants removals, and de-nitration)
Her research work is a multi-disciplinary that consists of the combination and expertise in the inorganic and coordination chemistry, sol-gel, physical chemistry, analytical chemistry, hybrid nanomaterials, heterogeneous and environmental catalysis. She has worked on the Aza-Michael and Heck reaction in preparation of organic molecules for the functionalization of the surface of her researched materials. Moreover, Dr. Bou Orm has also developed a molecular approach “bottom-up & one pot” in order to obtain crystallized metal oxide nanoparticles with a better control of the surface of functionalization. Furthermore, she also managed to control the adsorption by the type of on-surface function of the materials. One of her achievements is that she has successfully added a new benefit to the powders by functionalizing the nanocomposites based on textiles, which allowed treating bigger volumes of polluted water effectively within shorter time; in addition to developing a wide range of nanomaterials that are more efficient in terms of adsorption and recyclability in comparison with the commercial solids (Strata-C18, HLB, Envi-Carb, SBSE, Envi-disk).
Dr. Bou Orm has also worked with western research governmental authorities on the development of heterogeneous catalysts and the preparation of nanomaterials for selective extraction of Lithium in the brines in Argentina.
Yousuf AlMulla is a senior executive specialized in corporate strategy, operations and corporate finance. He has a wealth of experience from his entrepreneurial and corporate background and government roles and has contributed to the development of many strategic projects in UAE. He started his career as an entrepreneur and worked his way to a senior leadership role in the corporate world. For the last five years, Yousuf has been the Chief Strategy Officer at one of the largest conglomerate in the region where he focused on corporate governance, innovation & digitalization, strategy & business plan development, and risk management.
In 2008, he was part of the team at The Executive Council of Dubai that setup The Consulting Office, the management consulting company that was later named TCO Management Consulting. His tenure at the company lasted four years ending in 2012. He was appointed Chief Executive Officer in 2010, following his position as Head of Strategy, Business Development and Alliances, which was a role he held from 2008 to 2010. During his time at TCO, he leveraged his entrepreneurial expertise to lead the company in achieving its vision and developing its 2012-2015 growth strategy. He also advised senior leadership in the Dubai government and the UAE federal government on high-level strategic and innovation projects.
In his former capacity as Associate Project Manager of the Innovation and
Development Unit at the Executive Office, from 2006 to 2007, AlMulla was in
charge of developing and implementing financial efficiency programs across a wide range of government departments, as well as setting an educational endowment fund. Additionally, he had a significant contribution to the development of the Dubai Strategic Plan 2015, and the establishment of the Knowledge and Human Development Authority. His other achievements at the Executive Office included advising the Minor Affairs Foundation on their investment policy.
AlMulla’s previous experience included his advisory and operational role with Dubai Autodrome to setup the business and organize the 1st international track motor race in the region in 2004. He also worked with his family to setup and manage Hotels from 2003 to 2006. Moreover, AlMulla is passionate on turning new business ideas into reality where he was involved in development of several enterprises such as real estate financing, hospitality management, sports management, and technology start-ups.
He currently serves on board of Endeavor UAE, E11 Capital (a VC based in San
Francisco), Kairos Society (global startup platform based in NYC), and 55FiftyFive Diamond Design Studio (jewelry design startup in Dubai). Moreover, he is involved with several strategic government initiatives to promote and enhance entrepreneurship ecosystem in UAE.
AlMulla holds an Executive MBA from INSEAD, Masters in Public Administration from Lee Kuan School of Public Policy at the National University of Singapore (NUS) and a BSc in Business Administration with concentration in Corporate Finance from Marshall Business School at University of Southern California (USC).
Dr. Saba Al Heialy is an assistant professor of Immunology at Mohammed bin Rashid University of Medicine and Health Sciences. She received her Bachelor of Science in Biochemistry in 2008 from Universite du Quebec a Montreal (Montreal, Quebec, Canada). In 2013, she obtained her PhD from McGill University (Montreal, Quebec, Canada) from the department of Experimental Medicine, Faculty of Medicine. She trained at the Meakins-Christie laboratories, a leading research center in respiratory medicine, under the supervision of Dr. James G. Martin. Her thesis work focused on the interaction between T cells and airway smooth muscle cells in allergic asthma. She was awarded many scholarships and awards throughout her PhD including the James Hogg Award in 2012 for her work on nanotubes in T cells. Between 2013 and 2016, she was a senior lecturer of Physiology at Alfaisal University (Riyadh, KSA) and served as director of first year medical students. During her time at Alfaisal University, she worked on the bridge between innate and adaptive immune responses in acute lung injury with Dr.Peter Kvietys. Dr. Al Heialy’s research currently focuses on asthma and allergies with a specific look at mechanisms of steroid resistance in obese asthmatics. In 2017, she was awarded the L’Oreal-UNESCO For Women in Science Middle East fellowship for her work on the role of Th17 cells and GR-beta in steroid resistance in obese asthmatics. She currently teaches medical students and is involved in the supervision of graduate students both in the U.A.E. and Saudi Arabia.
Born and raised across all continents, Thierry Pichon began his career in Australia after completing his International MBA specialized in Marketing. Thierry brings a wealth of retail experience and brand management after working with Louis Vuitton Maison des Champs-Élysées and Gucci as President of Hong Kong and Macau, and L Capital. Thierry moved to Dubai to join Chalhoub Group in
December 2017 where he is now leading homegrown and internationally recognized concepts Level Shoes and Level Kids. His strong understanding of luxury fashion and his love for art stems from working across different international markets which has resulted in his appreciation of cultural diversity and global awareness of consumer trends.
A passionate individual with a keen interest in environmental issues, Hind joined Bee’ah in 2011, and has played an instrumental role in leading the company’s CSR initiatives ever since then.
Within her current role of leading Bee’ah’s educational initiatives, Hind is responsible for devising and implementing the strategic objectives of the Beeʼah School of Environment, a bilingual educational environmental initiative that is reaching hundreds of thousands of students across the UAE. She also manages and organizes the Environmental Excellence School Award (EESA), and the Inter- School Recycling Competition (ISRC).
Hind graduated from the University of Sharjah with a Bachelor’s degree in Environmental Sciences. Hind also graduated from the illustrious Sharjah Leadership Programme in 2017.
Nuha Safar is an Emirati Businesswoman, with 20 years of experience in Formation and Execution of Organizational and Corporate Communication Strategies, and Management of International and Local Affairs. She is the Co-founder and the Managing Director for Life Keys institution, which focuses on training and coaching women, of all ages, through designing programs that will positively impact their self-realization, purpose in life, selfesteem, and lifestyle, and she is the Chairperson of the Middle East beachhead advisory
board of New Zealand Trade and Enterprise.
She worked as the Head of Corporate Communication for Majid Al Futtaim properties, setting up the properties group communication policies and procedures, developing and executing the communication strategy across different countries that the group operates in. Prior to that, she worked at Dubai Chamber of Commerce & Industry for more than 10 years managing the Corporate Communication, External Relations, and Customer Service Centers. In addition to leading different Dubai based business/ CSR initiatives and campaigns, she as well organized various regional and international events Promoting Dubai and the UAE as a business hub.
Nuha is a forming member of Mohammed Bin Rashid Al Maktoum Business Award, and managed to tie up Dubai Chamber with well-respected international and local charitable organizations (such as the UNICEF, MSF, WFP and UAE Red Crescent) through running awareness and fund raising campaigns. She served as well on different boards including Dubai Brand Council, UAE Advertisers Business Group, Dubai the City that Cares, Dubai Shopping Festival, Dubai Summer Surprises, Al Noor Center for Children with Special Needs, and currently is the Vice Chairperson of Friends of Cancer Patients.
She holds an Executive Master Degree in Positive Leadership and Strategy from IE university – Madrid, Spain, Higher Diploma in Business Administration from the Higher Colleges of Technology – Dubai Women’s College, and graduated from Mohammad Bin Rashid Program for Leadership Development which teaches various master classes from leading business schools such as Cranfield Business School and Singapore Business School. Nuha is a certified trainer by British International Academy for Training and Development