Overview

Shanab is a men’s health initiative that falls under Friends of Cancer Patients’ umbrella “Kashf” for early detection of cancer, addressing prostate cancer and testicular cancer. Launched in November 2014, Shanab; moustache in English, chiefly addresses testicular cancer and prostate cancer. It highlights the importance of early detection and endeavors to eliminate stigmas surrounding both types of cancer.

Shanab seeks to collaborate with various government and private entities including health authorities, corporates, sporting associations and the like, in an attempt to maximise the scope of awareness and promote a culture where health comes before any other considerations.

Shanab aims to:

1. Raise awareness among the target audience about the major health issues men face

2. Also encourage men’s to share their health concerns with their peers

Kick Cancer

What is Kick Cancer?
Kick Cancer is a new campaign from Shanab, a men’s health initiative by Friends of Cancer Patients’ (FOCP) UAE that addresses prostate and testicular cancer by tapping into the emotive force of football as a catalyst to effect positive change and awareness. With a series of activations, including celebrity endorsements from international football players such as Luis Suarez and renowned football duo F2 Freestylers, the #BinChallenge which is a viral activations that allows anyone and everyone from all over the world to be part of this innovative campaign, and school outreach programmes across the UAE, Kick Cancer utilizes the adhesive power of the sport to communicate the positive message “from good football, to football for good.” The campaign will educate the general public on prostate and testicular cancer, encourage regular screening, and raise funds to support the work of FOCP in the UAE.

Why is this essential?
Our key message is: “1 in 3 males will get cancer in their lifetime. Early detection saves lives, so visit your doctor and get screened today.”

What do we want to achieve?

• Spread awareness and hopefully by doing so, spark discussions and allow men to talk about this more openly
• Encourage men to get checked – early detection saves lives
• Raise funds for cancer warriors